So you are creating a website, or about to create one?

To have your site found by people who are looking for the information you provide, you need to ensure that the search engines which index your site, are getting the right information to index on.

So that the right “message” is being sent to the engines, is based on what keywords they find in:

• The content of your site.
• The title of your website (within the title tag).
• The words or phrases in your site’s URL.

Well written “natural” content is the best way to include keywords in your content, and those other places mentioned, but just what keywords should you use to include there?

Fortunately, most of the tools that can give a good guide to what keywords will be most effective, in terms of both searches per month and the number of results returned, are freely available.

• Google Suggest: this is the small window which drops down in the search bar when you type in a search. Start with the phrase you really want, then look down as you type to see other suggestions, and the amount of results returned. Basically these results are your competition .
• Google Trends: Show the trends in searches over time. This will let you know if the keyword is maintaining popularity.
• Google AdWords Tool. Handy to show searches for many related keywords.
• Your own Brain!..yes selecting keywords has a certain amount of skill associated with it, but the most important thing to do is put yourself in the shoes of someone who might be searching for your formation, and imagine what they would search for.

All too much? I found all the help I needed, including advice on choosing keywords, and much more, by joining a membership site about creating your first website

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When I started in internet marketing, I knew very little, and it was not until I happened upon a step by step guide to building an online business.
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