
Keyword research is the lifeblood of a search engine marketing campaign – either natural or paid search. If you don’t promote your site with the right keywords, you will waste a lot of time and money for nothing. The obvious place to start your keyword research for a pay per click campaign is the search engine’s own keyword tool. But you can go far beyond that to uncover keywords that are very effective for your business. Following are eight strategies for creating keyword lists.
1. Comb your web site for keywords. Every different way you have described your business on your site is a new keyword or set of keywords.
2. Think from your customer’s perspective. Are the words you use to describe your business real continue reading…



