It would be unwise to jump into Pay-Per-Click marketing without having a set of relevant keywords. Pay-Per-Click marketing is all about targeting specific keywords. Most prospects search for your products or services by typing in relevant “key words” into the search engine keyword toolbar in order to find the keyword search results they are looking for. The search engines show natural and Pay-Per-Click results after analyzing the relevance of those keywords.

A website that wants to rank high on the Pay-Per-Click search results, must have their most relevant keywords optimized they begin their Pay-Per-Click program. These sets of keywords are generated using several different methods and a variety of keyword tools such as the Google Keyword Tool.

This keyword list is generally segregated into groups of related keywords and keyword phrases which best match the core content of the website’s landing page for which these Pay-Per-Click keyword groups direct them to. This landing page and its content should also be optimized with relevant keywords from your list in order to receive a higher relevant page rank. Also, the more relevant your Pay-Per-Click ad is, the higher its results and the lower your costs are.

Your list of keywords will be used extensively within your website and in all of your online marketing. Not only will you use this keyword list for your landing pages and its content, you will also use it to create your Pay-Per-Click banner ads; therefore, one of the worst things you can do is choose a wrong or unrelated set of keywords because this will lower the rank of your Pay-Per-Click ad while costing you more money, decrease the flow of traffic to your website, and have a severe negative effect on the conversion rate.

Due to the overall importance of selecting relevant keywords, Pay-Per-Click keyword selection is probably the most important task you will ever encounter in your online marketing efforts and this should not be left to someone who is NOT a professional. You must understand that if your keyword lists are not specifically designed to meet your exact marketing needs, you will never achieve the results that you desire and deserve with your hard-earned marketing dollars.

You must first set up you Pay-Per-Click account. Since Google Adwords is the most common PPC ad agency, let’s assume that’s where you’ll start. First set up a Google Adwords account. Google will pretty much walk you through this, but a couple of key points. First, uncheck the content network button first (we’ll discuss this a little later) and second, make sure you set up the optimizer for testing your ads against each other.

After you have set up your Google Adwords account, it’s time to create your first ad group and ad. In order for you to get the best “quality score” you should remember two words, “relevancy” and “action”. In other words, make sure you have your keywords grouped into specific ad groups based on their likeness and create your ad specifically for this one group. This will increase your groups “relevancy”. Secondly, when creating your ad, make sure you ask for a specific “action”, such as directing them to a specific landing page which is relevant to that specific group of keyword group.

There are also “negative keywords” that you should specifically designate within your Pay-Per-Click campaign. These are words that would cause a prospect to click through to your website, but that has no relevancy to your particular type of business. For example, you may think that the keyword “night stand” would be of particular interest to a furniture store, but in actuality a person was actually looking for a “one night stand”. Obviously, a different profession!!

With more and more businesses using Pay-Per-Click marketing and getting a good return on their investment, it’s becoming more difficult to maintain market share due to the increased competition and in turn a higher cost-per-conversion for you. But one way we have adapted is by using a Geo-targeted Pay-Per-Click campaign.

A Geo-targeted Pay-Per-Click campaign uses your keywords but targets a specific geographical area, such as Dallas or Texas. This is a great way for local businesses to can’t or don’t need to serve a national audience. Geo-targeted Pay-Per-Click ads also tend to get good quality scores which results in a lower cost-per-click and a higher return on investment.

Once you’ve set up your campaign, it’s time to create your ads. You will be able to write as many four line ads as you’d like for each particular adword group. I would suggest starting out by writing two ads for each group and testing them against each other until you find a winner.

Obviously, as with any type of advertising, there are specific strategies that are most effective when it comes to writing ads. Here are some simple guidelines:

– Line 1 should contain your main keyword you are targeting and get attention

– Lines 2 & 3 should list specific benefits that your prospect will receive

– Line 4 should be a clear call-to-action

Once you’ve tracked, tested and tweaked your Pay-Per-Click campaign and ads where they’re running smoothly, you’ll want to expand your campaign to other search engines such as Yahoo and Bing as well as advertise on the content network within Google. The content network is where you can place text ads or banner ads on specific websites or specific types of websites that are related to your industry.

Setting up your Pay-Per-Click campaign can be a very labor extensive and expensive task if you don’t know exactly what you are doing. A good Pay-Per-Click management company can be worth its weight in gold. Often the amount of money that you will lose due to poor keyword selection, bad ad creation, and improper testing can pay for a great company to manage your account for you.

Watch the video related to Keyword marketing

How to use Google’s search based keyword tool for to categorize keywords

Help answer the question aboutKeyword marketing

I want to start selling articles which contains keyword rich content that can be used for any kind of content business like content marketing, article marketing, creating eBooks etc?.

Any suggestions would be appreciated.

The other day, while having my favorite meal, (breakfast), I happened to glance at an article in the business section of the Arizona Daily Star, November 26, 2006 edition.

The headline read, “Catalogs remain a viable sales tool” by David Sharp, The Associated press.

Normally, I get all my news from TV’s NBC “Today Show”. I felt as though I was being attracted, like a magnet, to this article.

Being the owner/webmaster of a relatively new website, launched June 22, 2006, I am always searching for better ways to optimize my site, and increase website traffic. Believe me, I am not an SEO Guru, but, I read a lot of top rated newsletters, and articles about SEO.

After applying SEO best practices techniques to my site, by the fourth month, I was very pleased that we achieved top position in major Search Engines for many relative Keywords/phrases.

The techniques applied, included optimizing all aspects of our site’s content: text content, image alt tags, selective linking, relative keywords/phrases, meta tags, especially the title meta tag.

We applied these techniques to each page, and added the very necessary Google site map for the crawlers to “see” all content our site maintains.

After all, each page on our website had different content, thus different keywords/phrases.

Then we began a very active Search Engine marketing strategy, using mamma.com classifieds PPC keyword marketing program, (much less cost than some others we heard about), combined with Exact Seek’s non PPC “Express Inclusion” to drive traffic to our website.

The results were exciting, and the cost was very affordable.

But, deep down inside I knew there was something missing. I read an article on the searchenginewatch.com website, that websites are DISCOVERED with keyword marketing (about .52%), and targeted email marketing, (about .48%.).

During these early post launch days, we successfully developed a targeted email list of subscribers to our Newsletter, “Work From Home Marketing Strategies 2006″. Our CTR and open rates exceed the national averages. But having a targeted email list, using best practices techniques dictated by the CAN-SPAM ACT of 2003 takes time.

As of January 1, 2004, your marketing e-mail must meet these requirements. If you have questions about your compliance with this law, you should consult your attorney.

We succumbed to a optin bulk mail system to “get our word out”

I vowed our business would never spam anyone. I searched for months to find the best bulk mail system on the Internet. We found two. One was a smaller, but rapidly growing online bulk mail system that allows email campaigns, to their optin list, by a site’s targeted CATEGORY. A very unique benefit in that most optin lists of a bulk mail system DO NOT.

The other bulk mail system advertises that it’s online system emails to MILLIONS of optin subscribers world-wide. I bet you heard that before.

Without trying to sound like HYPE, let me tell you it works.

We use Go Dadday’s “Traffic Facts” online software that provides accurate stats regarding website traffic. The results after we started using our new bulk mail system marketing strategy were phenomenal. Our traffic generated from our Search Engine Marketing increased, while traffic from our bulk mail system took off like a rocket, increasing our website traffic over five times, IMMEDIATELY.

Back to our “catalog therory”.

Here are some excerpts from the article in the Arizona Daiy Star:

“. . . if your mailbox is stuffed with catalogs, that’s what catalog retailers want you to see. . .”

” . . L.L. Bean is moving toward the day when the bulk of their sales are made online. Yet the number of catalogs mailed to U.S. households has been climbing the last couple of years. Even though some will get tossed, catalog retailers are counting on consumers thumbing through enough of them to drive sales.

“Overall, catalog distribution has grown from 16.6 billion in 2002, to 19.2 Billion in 2005, according to Direct Marketing Association.

The typical American will receive 13 of them this year. . . L.L. Bean expects to mail 50 Million more catalogs this year than it did two years ago, when it shipped 200 Million catalogs.

“It is the best way for us to get lasting impressions in front of our customers.” said spokesman Rich Donaldson. “Most customers hang onto catalogs for weeks, using them for reference, making catalogs far more valuable than television, radio and web based marketing and advertising.”

” . . The Direct Marketing Association projects catalog sales to grow roughly 7.5% to $144 for the year”

“Those who predicted the demise of catalogs as online sales took off a few years back, overlooked a key fact: you can’t make sales if you can’t reach your customers. ” . . research shows that 50 to 70 percent of online sales are actually driven by the catalogs.

Is a properly structured, well conceived, legally compliant, professionally looking email marketing strategy, using an online, quality bulk mail system, the catalog of the 21st Century?

Watch the video related to Keyword marketing

www.thirtydaychallenge.com How to use Market Samurai to find keywords for your Google Adwords campaign: www.thirtydaychallenge.com

Help answer the question aboutKeyword marketing