I recently met with a business owner that sells manufactured homes (better known as mobile homes). The company is established and has decent branding, but lacks a Web site (thus the reason I was there). Preliminary meetings with our prospective clients normally involve quite a bit of investigation into the business, their primary target audience, and brainstorming about potential keywords. During the meeting I learned about his industry, clients, and the challenges his business encounters. He explained very clearly that they despise the term “Mobile Home” and preferred the terms “Manufactured Housing” or “Modular Homes.” I am a Real Estate Broker and have seen this marketing shift in the last several years and was not surprised.
After the meeting was over and I got back to the office to begin the research, it quickly became obvious that the business owner was not going to like what I was going to tell him. The term “mobile home” was searched approximately 5x’s more than “modular home.” If he wants to build an effective Web site for his company, he would need to optimize for the term “mobile home” – the term he despises.
This story is a prime example of what keyword research is all about. SEO is not just about making the site rank high in the search engines, it’s about doing market research and then targeting the desired traffic. Please don’t misunderstand, just because one keyword has more traffic than another, it doesn’t mean it is better for your business to optimize for that keyword. For example: As a Real Estate Broker would it be smarter to optimize for “homes for sale” (A) or “Real Estate Agent” (B)? Even though (A) may have 10x’s the amount of traffic; an individual that searches for (B) is likely a better target market. Some people can browse for homes for years without actually buying, while someone searching for the services of a Real Estate Agent is more likely to convert.
Keyword research and analysis is the basic foundation of SEO work. It can mean the difference of success or failure for your online marketing strategy. I have been fortunate enough to be involved in campaigns that actually increased specific keyword traffic via integration of Offline and Online marketing techniques. In most cases though, the human user is the driving factor which determines the direction of your SEO efforts and Web design.
Watch the video related to Keyword research
www.seocounts.com – Discover a new free keyword research strategy in this video. Learn how you can easily and quickly identify good niche markets to go into.
Help answer the question aboutKeyword research
What is the best keyword tool?I am looking for a good keyword tool. I have tried nichebot, SEO Book, and of course googles keyword tool.
I am not limiting my search to only free tools. I would be more than willing to pay for the tool if you think it's really worth the money.
So… which keyword research tool is the best?
12 Comments
Thanks for that man… great share!
Great information, Paul! Thanks!
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My favorite tool is Web CEO – http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=fmdeveloper
You can also try wordtracker.com
I am not aware of any keyword research tools that are "very accurate," and at best they tend to be "somewhat helpful."
There are several issues here. First, no tool is more reliable than the data it is "fed," and neither Google nor Yahoo provide their search data to third parties. WordTracker uses data from a pool of smaller search engine sites, and often shows high traffic levels for very bizarre search phrases. (In my experience, WordTracker's data includes "fake traffic" including traffic from other keyword-research bots.)
In addition, even your own data is not complete: you may find that your bidding draws 150 impressions per day for searches for "where dubai" but in fact, your ad might not be shown for 1,000 other searches done each day. (Your data may also be "over-inclusive," as you may be including searches through the Search Network, which aren't done at Google, or traffic on the Content Network).
Second, search patterns change over time; the number of searches for "Santa Claus' address" rises in December and probably zeroes out from January to October. In addition to predictable seasons like that, there are random fluctuations as well as "surges" (when Jay Leno mentions widgets, there may be a bunch of web searches in the next 24 hours).
There are also "cycles" for certain search terms. For example, searches for "porn" peak on weekends (Friday and Saturday night), while searches for "football scores" peak on Sunday and Monday. For some search terms, it's possible that 80% to 90% of the total searches occur on a single day each week ("lotto numbers"), or even a single day each month or each quarter ("Fed interest rate change").
Another crucial factor to consider is the activity of "fraud operators," who use keyword research tools to identify high-bid keywords; when bid amounts rise, those terms attract more fraudulent activity (because fraudsters can make more money from each click than for low-bid terms), increasing volume.
The bottom line is that you should absolutely NEVER rely on any tools to be reliable — not even within an "order of magnitude" — in predicting search volumes for specific keywords or even "keyword families."
Mark Welch
Internet Marketing Consultant
http://www.MarkWelch.com/
It's true that Aaron Wall's tool is an excellent resource, and widely used by search engine optimization (SEO) professionals. I would also recommend Google's Adwords Keyword Tool.
You'd need to have an Adwords account (theoretically the cost is just $5 because you don't need any live campaigns to use the Tool). It will generate long lists of suggestions based on a "seed list" of keywords. Not only that, but they recently added a slew of features which estimate monthly traffic, seasonality trends, etc. It's really unbeatable. However, it doesn't account for the smaller search engines (Yahoo, MSN, Ask, etc) which is why it works well in tandem with the aforementioned.
I also recommend, if you're going to use these tools, to take a crash course in keyword research.
yes, that should be enough/
While I think everyone here has excellent answers I have found it best to spy on what your competition is doing. There are several tools on the following site that can help you with that. Keep in mind that while there are many good keyword generators out there they are only as good as the initial data submitted to them so if you're way off base from the beginning you could end up going down the wrong path.
Look at what others are doing in your niche and you are guaranteed to go the right direction. Make sure you download the FREE eBook as it helps.
http://www.SEO-Power-Tools.com
Its important because you want to identify your target audience and make a website that has content relevant to what your audience needs. Keyword research doesn't place the same relevance as it used to in search engines like google, for spam related reasons.
If you don't do keyword research, you can run into the problem of writing content that promotes your site but doesn't interest the audience. Keywords is part of the battle because, you want people to have a clear understanding of what you are offering.
Keyword Research Reports
Word tracker is one way to go.
How much traffic are you losing simply because you haven't discovered some surprising but powerful keywords?
Finding the obvious keywords for your website pages is simple.
And finding related, high-demand and low-supply keywords which are powerful for your site isn't too hard when you start using Wordtracker.
But what about those keywords that are really surprising? What about keywords you would never think of, but which have the potential to drive tens of thousands of new visitors to your site?
Welcome to Wordtracker Keyword Research Reports
As a Wordtracker subscriber, you'll immediately get free access to the top 1,000 keywords being used across the major search engines – both short-term and long-term.
And for some marketers, that is enough.
But it isn't enough for those who have discovered the true potential of working with some of the most searched-for or newly emerging keywords on the Net.
Serious online marketers and SEO professionals who are looking for breakthrough results turn to Wordtracker's Keyword Research Report choices: from the Top 10,000, all the way to the Top 20 million terms.
How these reports deliver breakthrough results
Scan our Keyword Research Reports from top to bottom. Look for wildly popular, or newly emerging words and phrases that could be used to bring in floods of new traffic.
How does this work? You are not looking for the obvious keywords that will bring people in through the "front door" of a particular site. You are looking for undiscovered gems that can bring huge amounts of traffic in through the back door, side doors, or even a new door.
Maybe you will find an incredible phrase that doesn't work for the home page, but could deliver amazing results for a page devoted to a particular aspect of some product or service on the site.
Maybe you'll decide to build special landing pages for those keywords.
Maybe you won't use the exact keyword from the list, but will run it through the Wordtracker tools to find a related high-demand phrase for which you can optimize a very relevant landing page.
Or maybe when looking through the list, you'll find guidance to develop a new product, name it, and understand what content to write to best promote it – whatever communication paths you use.
The results can be remarkable. But you'll never achieve those results without first finding the best keywords in our reports.
SEO Booko also has some great tools!
http://www.seobook.com/archives/001013.shtml
http://tools.seobook.com/general/keyword/
If you want us to create a report for you just contact us at http://www.rockislandgroup.com we are a marketing company in NYC
What do you mean by "Chinese Keyword Research Tools?"
Do you mean online translators or online IMEs (if your computer doesn't allow you to type in Chinese, you can use online IMEs to generate Chinese words by typing pinyin into the input box)?