Keyword research is like getting into the minds of your prospects. If you use an analytic tool to find out exactly what people are searching for in your niche, you can use those keywords to create content that answers all of their questions and relates to their interests. By satisfying the needs of your website visitors with informative content, you improve your credibility and thus boost your online business. Here are the 5 most important factors you should consider when conducting keyword research.
1. Find a Good Research Tool
There are numerous free keyword research tools out there and many people will argue that the free tools are all you need. Some examples of free tools include Google’s Adwords tool and the free search term suggestion tool by Keyword Discovery. However, these tools are limited in nature. If you’re willing to shell out around $40 per month, you can get your hands on a keyword tool that provides you with more information such as how many competing sites are targeting certain keywords in your niche.
2. Set Realistic Goals
If you are in a competitive niche, don’t aim for the keywords that have both high search volume and high competition. Those keywords will be incredibly difficult to rank for in the beginning. Instead, focus on ranking for keywords with lower search volume and less competition. When combined, these so-called long tail keywords can bring you decent traffic. The best keywords however are the keywords that have high traffic and little competition but they are obviously harder to find. Don’t ignore misspelled keywords either. There are some popular keywords that people commonly misspell when conducting searches. Incorporate those misspelled keywords into your content to give your site an edge over the competition.
3. Be Specific
If you are an accountant in Tucson, Arizona, don’t aim to rank for the keyword, “accountant.” Get specific so people who need exactly what you offer can find you with ease. For example, if you are an accountant who provides litigation support in Tucson, make sure the keyword phrases you use include those terms so you reach your target market.
4. Test Your Keywords with a PPC Campaign
Once you do your initial keyword research, create a landing page with those keywords and set up a PPC campaign. Use an analytic tool to find out how many people land on your page and with what search terms. You can also determine how much time they spent on your landing page and if you achieved any conversions. Using a PPC campaign prior to launching your complete SEO campaign will help you narrow down your keyword list to only the most effective ones.
5. Use LSI Keywords
Instead of just targeting the obvious keywords in your niche, it’s important to find keyword phrases that are associated with your topic. LSI stands for “latent semantic indexing.” It might sound like confusing jargon but it’s quite simple. All you have to do is use an LSI keyword tool, which will help you generate relevant keywords. Sprinkling LSI keywords in your content allows you to enhance your opportunities to receive search engine traffic. Search engines value websites that provide informational content and the more related keywords your content focuses on, the more value and depth it is perceived to have.
Utilize these keyword research strategies and you’ll be well on your way to increasing traffic to your site. When you’re starting out, it’s a good idea to target long tail keywords and very specific keywords. This will help you establish your website in the beginning. From there you can move on to the more competitive keywords in your niche to ultimately build a SEO online presence.
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www.BrianandKrystiHorwitz.com SUBSCRIBE. RATE. COMMENT. The Google Free Keyword Tool is the best free keyword tool for many different types of online advertising, most specifically Google Adwords pay per click because of the features that are actually on the tool. The Keyword tool gives you the advertiser competition on each specific keyword idea along with the local search volume and global search volume for each keyword idea. This type of information is not available on any other free …
10 Comments
BaddAzzz Thanks!
Your the best!
Les
My favorite tool is Web CEO – http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=fmdeveloper
You can also try wordtracker.com
I am not aware of any keyword research tools that are "very accurate," and at best they tend to be "somewhat helpful."
There are several issues here. First, no tool is more reliable than the data it is "fed," and neither Google nor Yahoo provide their search data to third parties. WordTracker uses data from a pool of smaller search engine sites, and often shows high traffic levels for very bizarre search phrases. (In my experience, WordTracker's data includes "fake traffic" including traffic from other keyword-research bots.)
In addition, even your own data is not complete: you may find that your bidding draws 150 impressions per day for searches for "where dubai" but in fact, your ad might not be shown for 1,000 other searches done each day. (Your data may also be "over-inclusive," as you may be including searches through the Search Network, which aren't done at Google, or traffic on the Content Network).
Second, search patterns change over time; the number of searches for "Santa Claus' address" rises in December and probably zeroes out from January to October. In addition to predictable seasons like that, there are random fluctuations as well as "surges" (when Jay Leno mentions widgets, there may be a bunch of web searches in the next 24 hours).
There are also "cycles" for certain search terms. For example, searches for "porn" peak on weekends (Friday and Saturday night), while searches for "football scores" peak on Sunday and Monday. For some search terms, it's possible that 80% to 90% of the total searches occur on a single day each week ("lotto numbers"), or even a single day each month or each quarter ("Fed interest rate change").
Another crucial factor to consider is the activity of "fraud operators," who use keyword research tools to identify high-bid keywords; when bid amounts rise, those terms attract more fraudulent activity (because fraudsters can make more money from each click than for low-bid terms), increasing volume.
The bottom line is that you should absolutely NEVER rely on any tools to be reliable — not even within an "order of magnitude" — in predicting search volumes for specific keywords or even "keyword families."
Mark Welch
Internet Marketing Consultant
http://www.MarkWelch.com/
It's true that Aaron Wall's tool is an excellent resource, and widely used by search engine optimization (SEO) professionals. I would also recommend Google's Adwords Keyword Tool.
You'd need to have an Adwords account (theoretically the cost is just $5 because you don't need any live campaigns to use the Tool). It will generate long lists of suggestions based on a "seed list" of keywords. Not only that, but they recently added a slew of features which estimate monthly traffic, seasonality trends, etc. It's really unbeatable. However, it doesn't account for the smaller search engines (Yahoo, MSN, Ask, etc) which is why it works well in tandem with the aforementioned.
I also recommend, if you're going to use these tools, to take a crash course in keyword research.
yes, that should be enough/
While I think everyone here has excellent answers I have found it best to spy on what your competition is doing. There are several tools on the following site that can help you with that. Keep in mind that while there are many good keyword generators out there they are only as good as the initial data submitted to them so if you're way off base from the beginning you could end up going down the wrong path.
Look at what others are doing in your niche and you are guaranteed to go the right direction. Make sure you download the FREE eBook as it helps.
http://www.SEO-Power-Tools.com
Keyword Research Reports
Word tracker is one way to go.
How much traffic are you losing simply because you haven't discovered some surprising but powerful keywords?
Finding the obvious keywords for your website pages is simple.
And finding related, high-demand and low-supply keywords which are powerful for your site isn't too hard when you start using Wordtracker.
But what about those keywords that are really surprising? What about keywords you would never think of, but which have the potential to drive tens of thousands of new visitors to your site?
Welcome to Wordtracker Keyword Research Reports
As a Wordtracker subscriber, you'll immediately get free access to the top 1,000 keywords being used across the major search engines – both short-term and long-term.
And for some marketers, that is enough.
But it isn't enough for those who have discovered the true potential of working with some of the most searched-for or newly emerging keywords on the Net.
Serious online marketers and SEO professionals who are looking for breakthrough results turn to Wordtracker's Keyword Research Report choices: from the Top 10,000, all the way to the Top 20 million terms.
How these reports deliver breakthrough results
Scan our Keyword Research Reports from top to bottom. Look for wildly popular, or newly emerging words and phrases that could be used to bring in floods of new traffic.
How does this work? You are not looking for the obvious keywords that will bring people in through the "front door" of a particular site. You are looking for undiscovered gems that can bring huge amounts of traffic in through the back door, side doors, or even a new door.
Maybe you will find an incredible phrase that doesn't work for the home page, but could deliver amazing results for a page devoted to a particular aspect of some product or service on the site.
Maybe you'll decide to build special landing pages for those keywords.
Maybe you won't use the exact keyword from the list, but will run it through the Wordtracker tools to find a related high-demand phrase for which you can optimize a very relevant landing page.
Or maybe when looking through the list, you'll find guidance to develop a new product, name it, and understand what content to write to best promote it – whatever communication paths you use.
The results can be remarkable. But you'll never achieve those results without first finding the best keywords in our reports.
SEO Booko also has some great tools!
http://www.seobook.com/archives/001013.shtml
http://tools.seobook.com/general/keyword/
If you want us to create a report for you just contact us at http://www.rockislandgroup.com we are a marketing company in NYC
What do you mean by "Chinese Keyword Research Tools?"
Do you mean online translators or online IMEs (if your computer doesn't allow you to type in Chinese, you can use online IMEs to generate Chinese words by typing pinyin into the input box)?
Yes, they give a pretty good estimate.
You can also use them from the recently launched Yahoo search marketing interface.
https://signup.overture.com/signup/ss/ols/signup.do