Keywords are really important in a business website. Why, you ask? Keywords are actually the words that are being used by user of the internet who search for information in Google, Yahoo, MSN, and AOL, among other popular search engines. By instinct, users will naturally click on the first website that comes out first in the search engine results. For example, if you were searching for “safe pet food” on google, wouldn’t you click on the first search result that came up? Now imagine your website being that first website. Wouldn’t you be thrilled if people started buying products from your website? That is the power of keywords.
If you want to ensure that you can let your targeted customers know of the existence of your website, then you have to make sure that your website shows up in results pages of major search engines. Most of all, if you like to build massive traffic and a higher sales conversion rate for your business, you must rank at number 1 in those search results. The most important aspect to get listed as number one are your keywords.
But how do you exactly do a keyword research? Here are a number of techniques you can use to find keywords that are relevant to your website.
1. Evaluate your business. You can’t simply make use of any keyword that comes into your mind. What you’re looking for is a high-ranking targeted keyword. By this we mean that the keyphrase or word that you’re going to pick is related to your business and what you can offer to your intended customers and is being utilized frequently by them. You will never know what keyword to utilize if you aren’t really sure what your business is all about. So make sure that you analyze your business well.
If you are having difficulty with this one, you can always opt to look for a keyword research professional who can help you out. Surely, with many of them all over the World Wide Web, you can find one that’s very affordable and can do a very good job. Look at forums and local message boards for freelancers who could be hired for cheap as well.
2. Use keyword suggestion tools. When you already have some keywords at hand or perhaps in your mind, you can make use of keyword suggestion tools. These come in the form of downloadable programs or web-based applications that will help you in determining which of them will be ideal for your website. There are others that can be used for free, such as those from Google Adwords and Yahoo! and Overture. If you want to know more of these types of programs, you can simply search for them in search engines by typing in “free keyword research tools.”
The more reputable and effective these programs get you have to pay in order to use their services.
This is how you can easily do keyword research to find and uncover keywords that are relevant to your website so that they will help you rank better in search engines.
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threesixtysolutions.com Austin, TX SEO and Internet Marketing specialists share some tips on Search Engine Optimization. In this video, learn how to start with good quality keyword research.
Help answer the question aboutKeyword research
Keyword Research help?I have found my websites core keywords: "keyboard reviews"
I've decided to wrap my entire site around those core keywords. When it comes to researching keywords for my sub pages do i simply just use the keyword variations that the google adword tool comes up with or do i try to think what i think people would type into Google and try to optimize for those regardless of traffic potiental?
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My favorite tool is Web CEO – http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=fmdeveloper
You can also try wordtracker.com
I am not aware of any keyword research tools that are "very accurate," and at best they tend to be "somewhat helpful."
There are several issues here. First, no tool is more reliable than the data it is "fed," and neither Google nor Yahoo provide their search data to third parties. WordTracker uses data from a pool of smaller search engine sites, and often shows high traffic levels for very bizarre search phrases. (In my experience, WordTracker's data includes "fake traffic" including traffic from other keyword-research bots.)
In addition, even your own data is not complete: you may find that your bidding draws 150 impressions per day for searches for "where dubai" but in fact, your ad might not be shown for 1,000 other searches done each day. (Your data may also be "over-inclusive," as you may be including searches through the Search Network, which aren't done at Google, or traffic on the Content Network).
Second, search patterns change over time; the number of searches for "Santa Claus' address" rises in December and probably zeroes out from January to October. In addition to predictable seasons like that, there are random fluctuations as well as "surges" (when Jay Leno mentions widgets, there may be a bunch of web searches in the next 24 hours).
There are also "cycles" for certain search terms. For example, searches for "porn" peak on weekends (Friday and Saturday night), while searches for "football scores" peak on Sunday and Monday. For some search terms, it's possible that 80% to 90% of the total searches occur on a single day each week ("lotto numbers"), or even a single day each month or each quarter ("Fed interest rate change").
Another crucial factor to consider is the activity of "fraud operators," who use keyword research tools to identify high-bid keywords; when bid amounts rise, those terms attract more fraudulent activity (because fraudsters can make more money from each click than for low-bid terms), increasing volume.
The bottom line is that you should absolutely NEVER rely on any tools to be reliable — not even within an "order of magnitude" — in predicting search volumes for specific keywords or even "keyword families."
Mark Welch
Internet Marketing Consultant
http://www.MarkWelch.com/
It's true that Aaron Wall's tool is an excellent resource, and widely used by search engine optimization (SEO) professionals. I would also recommend Google's Adwords Keyword Tool.
You'd need to have an Adwords account (theoretically the cost is just $5 because you don't need any live campaigns to use the Tool). It will generate long lists of suggestions based on a "seed list" of keywords. Not only that, but they recently added a slew of features which estimate monthly traffic, seasonality trends, etc. It's really unbeatable. However, it doesn't account for the smaller search engines (Yahoo, MSN, Ask, etc) which is why it works well in tandem with the aforementioned.
I also recommend, if you're going to use these tools, to take a crash course in keyword research.
yes, that should be enough/
While I think everyone here has excellent answers I have found it best to spy on what your competition is doing. There are several tools on the following site that can help you with that. Keep in mind that while there are many good keyword generators out there they are only as good as the initial data submitted to them so if you're way off base from the beginning you could end up going down the wrong path.
Look at what others are doing in your niche and you are guaranteed to go the right direction. Make sure you download the FREE eBook as it helps.
http://www.SEO-Power-Tools.com
Its important because you want to identify your target audience and make a website that has content relevant to what your audience needs. Keyword research doesn't place the same relevance as it used to in search engines like google, for spam related reasons.
If you don't do keyword research, you can run into the problem of writing content that promotes your site but doesn't interest the audience. Keywords is part of the battle because, you want people to have a clear understanding of what you are offering.
Keyword Research Reports
Word tracker is one way to go.
How much traffic are you losing simply because you haven't discovered some surprising but powerful keywords?
Finding the obvious keywords for your website pages is simple.
And finding related, high-demand and low-supply keywords which are powerful for your site isn't too hard when you start using Wordtracker.
But what about those keywords that are really surprising? What about keywords you would never think of, but which have the potential to drive tens of thousands of new visitors to your site?
Welcome to Wordtracker Keyword Research Reports
As a Wordtracker subscriber, you'll immediately get free access to the top 1,000 keywords being used across the major search engines – both short-term and long-term.
And for some marketers, that is enough.
But it isn't enough for those who have discovered the true potential of working with some of the most searched-for or newly emerging keywords on the Net.
Serious online marketers and SEO professionals who are looking for breakthrough results turn to Wordtracker's Keyword Research Report choices: from the Top 10,000, all the way to the Top 20 million terms.
How these reports deliver breakthrough results
Scan our Keyword Research Reports from top to bottom. Look for wildly popular, or newly emerging words and phrases that could be used to bring in floods of new traffic.
How does this work? You are not looking for the obvious keywords that will bring people in through the "front door" of a particular site. You are looking for undiscovered gems that can bring huge amounts of traffic in through the back door, side doors, or even a new door.
Maybe you will find an incredible phrase that doesn't work for the home page, but could deliver amazing results for a page devoted to a particular aspect of some product or service on the site.
Maybe you'll decide to build special landing pages for those keywords.
Maybe you won't use the exact keyword from the list, but will run it through the Wordtracker tools to find a related high-demand phrase for which you can optimize a very relevant landing page.
Or maybe when looking through the list, you'll find guidance to develop a new product, name it, and understand what content to write to best promote it – whatever communication paths you use.
The results can be remarkable. But you'll never achieve those results without first finding the best keywords in our reports.
SEO Booko also has some great tools!
http://www.seobook.com/archives/001013.shtml
http://tools.seobook.com/general/keyword/
If you want us to create a report for you just contact us at http://www.rockislandgroup.com we are a marketing company in NYC
What do you mean by "Chinese Keyword Research Tools?"
Do you mean online translators or online IMEs (if your computer doesn't allow you to type in Chinese, you can use online IMEs to generate Chinese words by typing pinyin into the input box)?