Basically, keyword research provides the foundation for the map your consumers will use to find your site when they need it! Popular search engines search and index millions of sites everyday. Your goal in keyword research is to attach the right keywords to your site that search engines will cue and deliver to your consumers.
For example, let’s say you are looking to buy a new set of coffee mugs. In a popular search engine, you will probably type something such as “coffee mugs”. However, some consumers may type “coffee supplies” or “coffee gifts”. If you own a coffee mug website, and have only attached the words “coffee mug” to your site, those consumers who typed something different will not immediately see your site in the search engine results. This wastes time and money in your internet marketing campaign.
So how do you create an effective keyword list? First, you can always pay someone. There are thousands of companies out there that specialize in internet marketing keyword research. But keep in mind that no one knows your business better than you!
If you are creating your own list, there are some easy steps to follow for a successful internet marketing campaign. First, come up with a small list covering the various services and products you can deliver. The key at this step is to not be too generic! If you use words that are too generic, then your site will not rank high in search engines. Take our coffee mug example. If one of your main words is “cup”, then you’re being too generic. Instead, a term like “buy new coffee mug” would be much more fitting. Don’t be afraid to break out the thesaurus either!
Another confounding factor of keyword generation is that you don’t want your site reaching the wrong consumers! If you own a coffee mug website, you don’t want the word “yahoo” or “coffee beans” in your keywords. This will lead to frustrated consumers being led to your site when you don’t offer the services they want. These consumers will not stay on your site and you will waste bandwidth resources and money.
When you have the list that you came up with, talk to your friends and family about what words may be good for your site. Also, look at what keywords your competitors are using in their meta-tags. When you have a list of about twenty keywords you want to use in your internet marketing campaign, we highly suggest using the free Google AdWords keyword tool, or a paid for Wordtracker tool to get more ideas and see how your keywords rank with other sites. If the keywords you chose are already being employed by a thousand other sites, then come up with something new and original that will get you above their ranking on search engines.
Your next task is to figure out where you want to put your keywords in your pages. Each page should have a maximum of 5-7 keywords. You’re not limited to putting your keywords only in your meta-tags! You can also put them in your title and in “Alt text” fields in your various pages.
Effectively utilizing keywords will enhance your site’s visibility. Fill in the gaps where your competitors miss, and you’re certain to attract more consumers and business with your internet marketing strategy!
Watch the video related to Keyword research
In the last video, we showed you how to determine if you’re in the right market, how to find your most profitable keywords, and how to do some “sneaky” research using Clickbank. Today we’ll show you our keyword lists, the market analysis, and start uploading our campaigns in Google AdWords, Yahoo Overture (Search Marketing), and MSN AdCenter. Watch over our shoulders as we do this and talk about everything. Due to the YouTube limitations, these videos are part of a 2 part series. This video …
14 Comments
this guys clearly do not know who they are playing the PPC game against
that’s because that jamming thing they were talking about is the stupidest thing I have heard in my life, unless the one jamming the guy on top is google themselve creating that illusion and actually not paying one single penny to be in the second spot
I don’t get it. If you are bidding only21 Cents a click why you only going to be paying 11 cents a click.
Great tutorial ! but what program are you using to find those keywords
I have been watching since your first video. Keep up the good work guys
Love the information
My favorite tool is Web CEO – http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=fmdeveloper
You can also try wordtracker.com
I am not aware of any keyword research tools that are "very accurate," and at best they tend to be "somewhat helpful."
There are several issues here. First, no tool is more reliable than the data it is "fed," and neither Google nor Yahoo provide their search data to third parties. WordTracker uses data from a pool of smaller search engine sites, and often shows high traffic levels for very bizarre search phrases. (In my experience, WordTracker's data includes "fake traffic" including traffic from other keyword-research bots.)
In addition, even your own data is not complete: you may find that your bidding draws 150 impressions per day for searches for "where dubai" but in fact, your ad might not be shown for 1,000 other searches done each day. (Your data may also be "over-inclusive," as you may be including searches through the Search Network, which aren't done at Google, or traffic on the Content Network).
Second, search patterns change over time; the number of searches for "Santa Claus' address" rises in December and probably zeroes out from January to October. In addition to predictable seasons like that, there are random fluctuations as well as "surges" (when Jay Leno mentions widgets, there may be a bunch of web searches in the next 24 hours).
There are also "cycles" for certain search terms. For example, searches for "porn" peak on weekends (Friday and Saturday night), while searches for "football scores" peak on Sunday and Monday. For some search terms, it's possible that 80% to 90% of the total searches occur on a single day each week ("lotto numbers"), or even a single day each month or each quarter ("Fed interest rate change").
Another crucial factor to consider is the activity of "fraud operators," who use keyword research tools to identify high-bid keywords; when bid amounts rise, those terms attract more fraudulent activity (because fraudsters can make more money from each click than for low-bid terms), increasing volume.
The bottom line is that you should absolutely NEVER rely on any tools to be reliable — not even within an "order of magnitude" — in predicting search volumes for specific keywords or even "keyword families."
Mark Welch
Internet Marketing Consultant
http://www.MarkWelch.com/
It's true that Aaron Wall's tool is an excellent resource, and widely used by search engine optimization (SEO) professionals. I would also recommend Google's Adwords Keyword Tool.
You'd need to have an Adwords account (theoretically the cost is just $5 because you don't need any live campaigns to use the Tool). It will generate long lists of suggestions based on a "seed list" of keywords. Not only that, but they recently added a slew of features which estimate monthly traffic, seasonality trends, etc. It's really unbeatable. However, it doesn't account for the smaller search engines (Yahoo, MSN, Ask, etc) which is why it works well in tandem with the aforementioned.
I also recommend, if you're going to use these tools, to take a crash course in keyword research.
yes, that should be enough/
While I think everyone here has excellent answers I have found it best to spy on what your competition is doing. There are several tools on the following site that can help you with that. Keep in mind that while there are many good keyword generators out there they are only as good as the initial data submitted to them so if you're way off base from the beginning you could end up going down the wrong path.
Look at what others are doing in your niche and you are guaranteed to go the right direction. Make sure you download the FREE eBook as it helps.
http://www.SEO-Power-Tools.com
Keyword Research Reports
Word tracker is one way to go.
How much traffic are you losing simply because you haven't discovered some surprising but powerful keywords?
Finding the obvious keywords for your website pages is simple.
And finding related, high-demand and low-supply keywords which are powerful for your site isn't too hard when you start using Wordtracker.
But what about those keywords that are really surprising? What about keywords you would never think of, but which have the potential to drive tens of thousands of new visitors to your site?
Welcome to Wordtracker Keyword Research Reports
As a Wordtracker subscriber, you'll immediately get free access to the top 1,000 keywords being used across the major search engines – both short-term and long-term.
And for some marketers, that is enough.
But it isn't enough for those who have discovered the true potential of working with some of the most searched-for or newly emerging keywords on the Net.
Serious online marketers and SEO professionals who are looking for breakthrough results turn to Wordtracker's Keyword Research Report choices: from the Top 10,000, all the way to the Top 20 million terms.
How these reports deliver breakthrough results
Scan our Keyword Research Reports from top to bottom. Look for wildly popular, or newly emerging words and phrases that could be used to bring in floods of new traffic.
How does this work? You are not looking for the obvious keywords that will bring people in through the "front door" of a particular site. You are looking for undiscovered gems that can bring huge amounts of traffic in through the back door, side doors, or even a new door.
Maybe you will find an incredible phrase that doesn't work for the home page, but could deliver amazing results for a page devoted to a particular aspect of some product or service on the site.
Maybe you'll decide to build special landing pages for those keywords.
Maybe you won't use the exact keyword from the list, but will run it through the Wordtracker tools to find a related high-demand phrase for which you can optimize a very relevant landing page.
Or maybe when looking through the list, you'll find guidance to develop a new product, name it, and understand what content to write to best promote it – whatever communication paths you use.
The results can be remarkable. But you'll never achieve those results without first finding the best keywords in our reports.
SEO Booko also has some great tools!
http://www.seobook.com/archives/001013.shtml
http://tools.seobook.com/general/keyword/
If you want us to create a report for you just contact us at http://www.rockislandgroup.com we are a marketing company in NYC
What do you mean by "Chinese Keyword Research Tools?"
Do you mean online translators or online IMEs (if your computer doesn't allow you to type in Chinese, you can use online IMEs to generate Chinese words by typing pinyin into the input box)?
Yes, they give a pretty good estimate.
You can also use them from the recently launched Yahoo search marketing interface.
https://signup.overture.com/signup/ss/ols/signup.do